Advanced Pet Odor Control

Love Your Pets.
Not The Smell. Meet PRIMAL.

PRIMAL uses a Nano Atomizer and blue-light system to spread an ultra-fine mist across couches, carpets, pet beds and other odor-prone surfaces — helping tackle stubborn pet odor instead of simply covering it with heavy fragrance.

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PRIMAL Pet Odor Gun being used on a sofa in a pet-friendly home

Your Couch Is Where The Smell Actually Lives

Oils and dander soak deeper every time your pet jumps up. The couch is the #1 source of pet odor in most homes — and where guests notice first.

PRIMAL™ settles into the fabric where the smell actually lives.

PRIMAL™ vs Candles,
Plugins, and Sprays

Most pet owners have already tried every candle, plugin, and spray on the shelf. Here's why PRIMAL is different — and why guests stop noticing the smell for good.

PRIMAL product
Others
Neutralizes Odor At
The Source
No Heavy Masking
Fragrance
Safe Around Pets And
Kids
Works On Every Fabric
Surface
Long-Term Solution,
Not Temporary
★★★★★ Inspired by real pet-owner experiences

What Pet Owners
Are Saying

We studied the same complaints pet owners repeat again and again: nose blindness, dog smell trapped in couches and carpets, and constant cleaning that still doesn't make the home smell neutral.

PRIMAL customer using PRIMAL at home
★★★★★
VERIFIED CUSTOMER

“Two days away cured my nose blindness.”

I came home after a short trip and suddenly noticed the dog smell I'd stopped noticing. That was my wake-up call. PRIMAL now goes over the stairs, rugs and soft surfaces where the smell tends to build up, so I'm not just hoping guests don't notice it.

Nose blindness Rugs & stairs Guest-ready home
Using PRIMAL around a car and pet
★★★★★
VERIFIED CUSTOMER

“I vacuumed constantly. The couch still smelled like dog.”

The dogs themselves weren't dirty, but the smell kept clinging to the couch and carpet even with regular vacuuming. PRIMAL made those fabric surfaces much easier to stay on top of without drowning the room in another fragrance.

Couches & carpets Fabric odor No masking
Using PRIMAL on clothing and fabrics
★★★★★
VERIFIED CUSTOMER

“Plug-ins, sprays, enzyme cleaner... and it still smelled musty.”

With two dogs, it felt like I was cleaning nonstop and the house still never smelled truly neutral. PRIMAL finally gave me something quick to use between deeper cleans on the places that hold onto odor the most.

Multi-dog homes Everyday buildup Between deep cleans
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PRIMAL customers

Why 30,000+ Customers Choose PRIMAL

Thousands of customers use PRIMAL to help remove lingering smoke, pet, and everyday odors from their homes, cars, sofas, and fabrics — without heavy sprays or overpowering fragrance.

Questions? We've Got
You Covered

Does it actually remove pet odor?

PRIMAL is designed to help neutralize stubborn pet odors instead of simply covering them with heavy fragrance. It helps refresh pet-smelling spaces quickly and leaves the air smelling noticeably cleaner.

What pet smells does it help with?

PRIMAL can help refresh spaces affected by wet dog smell, litter box odor, pet accidents, pet beds, couches, carpets, blankets, car seats, and other stubborn lingering pet smells.

Does it leave behind a strong perfume smell?

No. PRIMAL is designed to refresh your home without the overpowering chemical or perfume scent many sprays leave behind.

How fast does it work?

Most customers notice a fresher-smelling space within seconds after spraying. For stronger pet odor, additional sprays may help fully refresh the area.

Where can I use it?

PRIMAL can be used in homes, cars, pet beds, couches, carpets, curtains, furniture, litter box areas, and other spaces where pet odor tends to linger.